Business, promotion and information are the keywords of the 44th Vinitaly, scheduled 8-12 April 2010 (www.vinitaly.com). Always a platform for meetings between supply and demand, the largest International Wine Exhibition is upgrading its services for companies in order to support them during this difficult market period and prepare them to grasp the opportunities that will arrive with the economic recovery.
Despite the need for companies to scale down economics, the number of participants at Vinitaly 2010 will be in line with 2009, and new companies are asking to take part in the event. Vinitaly 2009 attracted more than 4,200 exhibitors over an area that – thanks to expansion plans implemented in recent years – came to more than 92,000 square metres net. More than 151,000 professional operators attended, with more than 45,000 from 112 countries, who established contacts with exhibiting wine cellars on their stands, during the tasting workshops organised thanks to VeronaFiere’s network of delegates in 60 Countries or through direct meetings (1,100 at the last edition) organised through the Buyers Club.
The main innovation in 2010 concerns the 18th International Wine Competition. Enrolments will open in January and from this year on the Special Vinitaly Nation and Grand Vinitaly awards will be joined by the Special Vinitaly Region Award. Producers, moreover, will be able to print and apply labels or stamps to wines winning medals with the distinction “International Wine Competition 2010”, thereby valorising in marketing terms this important recognition of quality.
Enrolments for the 15th International Packaging Competition also open in January. Vinitaly will again be flanked by appointments with Sol, Agrifood Club and Enolitech. Sol is the event for exchanging professional experience and meeting market leaders and national and international buyers. The 16th edition of the International Exhibition of Quality Extra Virgin Olive Oil enhances its commercial vocation by further developing the Buyers Club to become an important b2b occasion.
There is also growing demand for participation in Agrifood Club, the showcase of Made in Italy excellence and its selected Italian agro-food companies emphasising the quality of exhibitors to satisfy even the most demanding operators and visitors. Lastly, Enolitech is a vital marketing opportunity for exhibiting companies, now at its 13th edition. This international promotion tool dedicated to technical aspects in the wine and olive oil, cellar and oil mill value chain is an occasion for comparison and dialogue with all operators seeking to keep up to date and purchase avant-garde instruments and technologies.